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Shift Into Gear - The JAX Auto Show

  • Writer: Marcelo Murillo
    Marcelo Murillo
  • Feb 13
  • 2 min read
Yellow Ford Mustang Mach-E Rally with open hatch at an auto show, surrounded by other cars. Glossy floor reflects its bright color.
The Ford Mach-E Rally displayed at the JAX Auto Show, 2025 | ©Marcelo Murillo | 135mm | f/1.8 | ISO 100 | 1/40s


Did you know Jacksonville has its own annual auto show? The Jacksonville International Auto Show brings hundreds of the newest cars, trucks, and SUVs right into the Prime Osborn Convention Center here in Jacksonville from February 27 to March 1, 2026 — a great chance to explore the latest models all under one roof and see what’s new in automotive design and tech.  I had the chance to photograph the show for the organizers last year,. I’m excited to share a few of my favorite shots (with technical info included for those interested) to give you a glimpse of what you can expect this year!



Black car speeding on a city street with a "Test Drive Today at the Auto Show" sign. Blurred motion and urban buildings in the background.
An Alfa Romeo moving through the streets at the JAX auto show test drive event | ©Marcelo Murillo | 52mm | f/14 | ISO 50 | 1/15s

Blue SUV parked in front of Jacksonville Terminal. People gather nearby; another SUV in background. Clear sky, palm tree visible.
GM and Ford test drive area outside the convention center | ©Marcelo Murillo | 24mm | f/7.1 | ISO 100 | 1/80s
People explore a car with its hood open at an auto show. A large Ford logo is displayed in the background. The setting is bright and busy.
©Marcelo Murillo | 135mm | f/1.8 | ISO 640 | 1/160s
Two people in a car interior, driver holding the wheel. Dashboard displays speedometer and a screen with a vehicle ad. Urban street ahead.
Acceleration in this Hummer EV felt like a gut punch | ©Marcelo Murillo | 24mm | f/13 | ISO 50 | 1/10s
Cars with open trunks displayed at an auto show, featuring a blue Toyota in the center. People in background, indoor setting.
©Marcelo Murillo | 135mm | f/1.8 | ISO 640 | 1/200s
Black SUV driving fast on a city street with blurred motion effect. Background includes buildings, trees, and a partly cloudy sky.
An electric "Yank Tank" | ©Marcelo Murillo | 29mm | f/18 | ISO 50 | 1/25s
Silver SUV driving on city street, motion blur. Background: buildings, trees, traffic lights. License plate reads "1234567." Urban morning.
©Marcelo Murillo | 24mm | f/14 | ISO 50 | 1/25s
Cars displayed in an indoor showroom, featuring a shiny bronze Lexus, surrounded by other vehicles. A "GX" sign visible in the background.
Nice lineup by Lexus | ©Marcelo Murillo | 135mm | f/1.8 | ISO 400 | 1/160s
Red, black, and blue SUVs in a bright showroom. People walk around, examining vehicles. Signs display "GMC" and "We Are Professional Grade."
©Marcelo Murillo | 24mm | f/2.8 | ISO 400 | 1/60s
Two men inspect a white car with an open hood at an auto show. Brightly lit indoor space with colorful cars in the background.
Looking for an engine | ©Marcelo Murillo | 24mm | f/2.8 | ISO 500 | 1/80s
Car exhibition with Toyota and Ford displays. Various cars, including a blue Toyota sports car, in a large indoor venue with people browsing.
©Marcelo Murillo | 24mm | f/2.8 | ISO 640 | 1/60s



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